New investigation reveals employees joke the company is the next Theranos.
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Omeat's new product purports to be an "ethical alternative to fetal bovine serum" for cell-based meat by extracting plasma from adult cows on a farm. But is it really?
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Government approval means nothing without a market.
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Lost in the knee-jerk reactions is the grim reality that the main promise of plant-based meat – that these products will displace animal meat – is unfulfilled and will likely remain so into the future.
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Regardless of how close regulatory approval may be for cell-cultured meat, or for that matter, scientific viability, if and when any product is ready to be commercially sold, the nascent industry faces significant marketplace challenges that few seem to be talking about.
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The fantasy of biotech meat is a dangerous distraction from the entrenched politics that made conventional meat production so ubiquitous in the first place.
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The past few weeks have seen announcements about how Big Meat is jumping on the plant-based bandwagon. The news garnered far too much celebrating by some of my well-meaning colleagues. A closer look reveals an uglier reality.
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Words matter. They signal intent and motivation. Used incorrectly, words can obscure true meaning. At worse, words can be deceptive and euphemistic.
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