BS-FREE ESG

ESG is all the rage these days — but it can be risky.

Many food companies are eager to make claims about the sustainability of their ingredients. Or they want to draw attention to socially responsible business practices to appeal to more consumers. The trouble is that competitors, not to mention class action attorneys, are just as eager to pounce on any claims that may be misleading or outright false.

I have spent my entire career spotting - and calling out - greenwashing. And I have been on both sides: helping class action attorneys file consumer deception lawsuits and ensuring that food companies avoid these risks. I also know how advocacy organizations utilize PR tactics to expose corporate greenwashing.

If you’re making ESG claims for your products or organization, I can:  

• Help you spot the risks of greenwashing to avoid getting sued either by competitors or class action attorneys

• Help you avoid the PR and media backlash that advocacy organizations can cause

• Be a neutral “third party” to vet claims from your marketing team, so you receive honest feedback from an outside source.

“Michele Simon is a voice for integrity. If you are looking for honest and independent feedback on the development of ESG-related claims, she is the real deal.”

— Matthew Ayres, Senior Vice President, General Counsel, Bolthouse Farms —